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Colour Theory: What Different Colours Mean

By July 14, 2020January 2nd, 20212 Comments

When I went to study image consultancy, I was excited about what the future held and although I was bombarded with tons and tons of information, I was eager to learn. Given that style and fashion are things that I consider innate in me, it was pretty smooth sailing. When I have clients who come for image consultancy, one of the very first activities after we have had our introductions and why they are wanct to change their image is to figure out what colours, shades and tones work well with them. Different colours communicate different things and this is what colour theory is about, in a nutshell.

Here is a quick reference on the colour theory; different colours and what they represent.

Red is all about passion, love and also anger. Red represents these very strong emotions and it is one of the boldest colours.

Orange is the colour of energy, vitality and happiness. It combines the energy of red and the happiness of yellow. Orange is a colour of joy, sunshine and tropics and it represents enthusiasm, determination, attraction and success.

Yellow represents hope, happiness and deceit.

when you wear yellow, you produce a warming effect, arouse cheerfulness and stimulate mental activity.

Green is the colour or nature, abundance and new beginnings. It is also a symbol of freshness, harmony and fertility. Green evokes the feelings of safety.

Green also has a healing power and the human eye finds this colour most restful. This colour also suggests stability ad endurance.

What colour makes you happy?

Blue – This colour represents calmness, responsibility and sadness and it is associated with depth and stability. It also symbilizes trust, unity, loyalty, confidence, intelligence, faith and truth. It is beneficial to the mind and body as it has a calming effect.

Purple is all about creativity and it represents royalty and wealth. It combines the stability of blue and the energy of red.

Light purple evokes feelings of nostalgia and romanticism while dark purple is gloomy and may cause frustrations.

Black is a representation of elegance, mystery and evil.

Gray churns the vibes of being moody, conservative and formality.

White – This colour is all about purity, cleanliness and virtue

Cream or ivory represents calmness, elegance and purity

Which of these is your favourite colour? Do you experiance challenges trying to figure out which colour outfits compliment your body shape, height and skin colour best? Talk to us today on 0715315960 or Email at for a consultation on colour and all things image.


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